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Recapture Your Youth

July 9th, 2008


A new product that sets the tone.

A good skin day raises your confidence a notch or two. How would you like to be privy to a secret in achieving good skin every day?

Olay has some really BIG news to share, and it is not so much about fighting wrinkles, they've already succeeded at this, but targets a new beauty dilemma- skin tone.

imageOlay's Definity Color Recapture is a daily tinted anti-aging moisturizer that works to fight wrinkles plus improves skin discoloration surface layers deep. As you age, your skin tone becomes uneven, blotchy and brown spots become more evident and show up on the forehead or sides of the face out of nowhere. An even skin tone brings clarity and smoothness to your skin. Skin looks more like a canvas rather than an abstract painting.

imageJust think... how wonderful it would be to eliminate three applications and opt for just one? Color Recapture contains three levels of benefits contained in a spiral swirl. Look to the side and you will notice the swirl is suspended in a clear gel. This is Olay's exclusive Essential Glucosamine Complex that hydrates to reduce the appearance of hyperpigmentation and smooth the appearance of fine lines. The swirl is a ribbon of beige and white, the beige being the sheer coverage that provides skin tone improvement and the white is UV Protection 15 to defend against further discoloration.

Foundation is used to cover and hide imperfections, but Color Recapture serves more to 'enhance' the skin; therefore it can be used alone, perfect for hot, summer days or in addition to foundation. Due to its sheerness it is available in three shades for easy selection- fair/light, light/medium and medium/deep.

Olay's Definity Color Recapture is launching this month at CVS/pharmacy stores nationwide. Suggested retail, $24.99.


- Back.

Beauty, to me, is about being comfortable in your own skin.

—Gwyneth Paltrow