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Ding-Dong, Derm Calling

March 4th, 2009


Avon brings new advances right to your door.

Hesitant to inject or don't want to look like a cosmetic enhancement 'fake'? Or you simply need to stay away from in-office dermatologist procedures due to the high expense that your bank account can no longer afford. Well MBB has the scoop on a first to market concept that is affordable, easily available and comes with strong results. Avon has launched a new wrinkle-filling serum that is said to give you dramatic facial filling results in the privacy of your home.

imageWhat it is: Anew Clinical Derma-Full X3 Facial Filling Serum

What it does: It delivers, in topical form, injectable derm grade Hyaluronic Acid- yes, the same that dermatologist inject into your skin to provide contouring and deep wrinkle filling benefits.

How it works: Hyaluronic Acid is the wrinkle-busting ingredient providing this breakthrough technology. This serum helps stimulate skin's own filling fibers and build skin's natural reserve of filling Hyaluronic Acid. The results are nothing short of remarkable and the facial folds are reduced overtime giving the face back a positive plump of youthful fullness. And due to Hyaluronic Acid's high water retention, it immediately works its magic on the top layer of skin; plumping and penetrating it with moisture.

Let's ask an expert: MBB went to an expert to confirm that injectable grade Hyaluronic Acid topically applied can actually penetrate and benefit the skin. We called Dr. Cheryl Karcher, board certified dermatologist, "Yes, independent research has shown that injectable grade, pure, Hyaluronic Acid can in fact penetrate the skin; however, it will not work the same as an injection for obvious reasons. When you use an injection, you target a specific zone; and when you apply a product topically, you spread it on all over the face. By applying the serum all over the face, you are treating the entire facial area instead of targeting trouble zones. Applying topically is not as dramatic as a doctor's injection, but it still can provide incredible results due to the powerful benefits of Hyaluronic Acid."

Application: Dr. Karcher recommends only using one pump- no more- for application on the entire face. She recommends putting it on first thing in the morning under your makeup (however, if you have oily skin, only apply at night) and apply again in the evening before bedtime. Dr. Karcher also shared her secret with me, "Put it on your hands and neck too. Many women forget that these 'parts' show signs of aging too."

Cost benefit: Comparatively speaking, an injection of Hyaluronic Acid can cost $950 per zone and last 6 to 9 months; whereas Avon's Anew Clinical Derma-Full X3 Facial Filling Serum cost $54 and last approximately two months.

Anew Clinical Derma-Full X3 Facial Filling Serum is available exclusively through Avon Representatives. Visit


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Beauty, to me, is about being comfortable in your own skin.

—Gwyneth Paltrow