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Designer Skin Care

April 13th, 2011


Why not?


Mass retailers have benefited from collaborations with designer collections... Target has enjoyed tremendous success teaming up with the fashion set (my calendar is marked for Calypso's debut in early May.) H&M also scored big with Jimmy Choo.

Why wouldn't beauty companies follow suit. I can picture it now; Tom Ford launches a lipstick collection complete with designer packaging and affordable prices at CVS. Wouldn't that be fancy?

Skin care has gained reputable status thanks to Olay Regenerist and Pro-X proving lines at mass work just as effectively if not better than department store brands.

Well luckily for us, some skin care brands are realizing that we all want great skin, but we all can't afford to pay high prices. Kinerase is one brand- which I hope- will set a fine example for success. What is so exciting for those who don't want to drop $150 on a moisturizing cream; we can now purchase a lower version spinoff of the line at Walgreens and Wal-Mart. Dr. LeWinn, named after a reputable Australian plastic surgeon, who's line has been the #1 selling premium skincare brand in Australia for the past 11 years, has recently launched Dr. LeWinn by Kinerase with price points beginning at $10 to $35 per product.

The line boasts 10 cleansers, moisturizers and treatment products from an anti-aging perspective. Each product contains Kinerase's patented anti-aging plant extract kinetin at clinical-strength levels of 0.1 percent. Kinetin exists naturally in the DNA of plant and human cells and has been proven to slow down visible signs of aging. I did some snooping around to find the “must-haves” in the line, and there are a few. The beauty editors have been a big fan of featuring the Dr. LeWinn by Kinerase HydraBalance Cleanser and Instant Dermal Wrinkle Filler (great for getting Red Carpet-ready skin). Beauty Experts who face the camera have gushed about the Instant Dermal Wrinkle Filler being their secret weapon to smooth looking skin. The best sellers in the line so far are the HydraBalance Cleanser and UnderEye Recovery products.

imageI went straight to the Dermal Wrinkle Filler and agree it does the trick without any white residue left behind. I did find the area I used it on gets drier than other parts of my skin, but happy with the end result and compensate by applying more moisturizer at night. I feel it is most effective by not applying moisturizer over the serum.

If you are wondering, the correct pronounciation is Kin-erase- I think of it as "kinetin is erasing your wrinkles."

Available at Walgreens and Wal-mart.


- Back.

Beauty, to me, is about being comfortable in your own skin.

—Gwyneth Paltrow