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Boots No7 Does It Again

November 25th, 2009


Protect & Perfect gets intense.

imageTwo years ago Boots No. 7 Protect & Perfect Beauty Serum was the next best thing to Botox.

I am happy to share that it only gets better...introducing Boots No7 Protect & Perfect Beauty Intense Serum. The new serum contains alfalfa extract to increase the effects of the retinol ingredient present in the formula.

Its U.S. launch was a few months ago at Target stores nationwide, which has reported sales of 1 bottle sold every 8 seconds.

To tout its praise even more, the British Journal of Dermatology published the results of an independent, 12-month trial for Protect & Perfect Intensive Serum, and found that using the serum for this duration resulted in a clinical improvement in facial wrinkles.

imagePhotos don't lie, see for yourself the before and after. No wonder the UK gives this product the thumbs up. No doubt, it works.

We'll cheer to that!

Boots No.7 Protect & Perfect Intense Beauty Serum, $22.99 is available at


- Back.

Beauty, to me, is about being comfortable in your own skin.

—Gwyneth Paltrow