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L’Oreal’s NEWEST On-line GALAXY

March 15th, 2013

Samsung may have closed out Radio City the other night to showcase their newest Galaxy, while L'Oreal Paris has raised the beauty quotient a power or two digitally. Technologically is driving beauty and L'Oreal Paris has designed more clicks to capture your interest. is the first major beauty site to be responsively designed for all devices – meaning users will experience a uniform, easy-to-navigate site whether they log on from their desktop, mobile phone or tablet. The site seamlessly transitions, instantly reformatting to provide users with a premium on-the-go experience, no matter when, where or how they choose to engage.

imageL'Oreal Paris has complete personalization in mind and will help find your signature beauty looks. It shares product and content recommendations based on stated characteristics, individual preferences and observed behavior. The site “remembers” this information, ultimately following each registered user’s journey across devices. For example, if a user selects “green eyes” from her desktop computer, the site will suggest complementary cosmetic products and educational content on her phone while she’s in the drugstore aisle.

There are many highlights to the site, so I invite you to dabble and play, but one area I like is MY BEAUTY PICKS. Programmed to recognize and respond to all types of beauty preferences, helps women identify the right products, regimens and looks for us based on our individual characteristics and style preferences. I despise surveys, the new site offers a highly-visual dashboard that allows users to enter your personal information, easily. If I feel glamorous one day but adventurous the next, I can easily change my style preference to receive updated product picks and information. And, I am a weather fanatic so this is an added bonus, even registers the current weather forecast and shares product suggestions and expert tips for fighting frizz on a rainy day or preventing a makeup meltdown in the heat.

Other features to explore is a BEAUTY LIBRARY, which shares beauty trends and how-to's.

And even more interesting, L’Oréal Paris teamed up with AOL to ensure is providing up-to-the minute, trend-focused beauty editorial. This exclusive partnership includes content creation and syndication on AOL StyleList’s “Beauty Bar” – a dedicated section of the site that will include L’Oréal Paris-driven articles, how-to videos and slideshows.

And lastly, every technology has its GENIUS, and L'Oreal Paris has a special GENIUS TOOLS & CONSULTATION feature that highlights expert advice from L’Oréal Paris’ roster of consulting beauty pros – including makeup artist Billy B., hair stylist Johnny Lavoy, dermatologist Dr. Gervaise Gerstner, nail expert Tom Bachik and hair colorist Christophe Robin. This section of the site also includes diagnostic tools for picking the right skincare regimen or perfect shade of hair color.


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