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Root Cover-Up

March 22nd, 2012


Concealing grays is easy, thanks to Rita Hazan.

imageimageDo you wish you can spray your gray hair away or cover up the regrowth from your recently highlighted hair? It now can be as easy as that thanks to Rita Hazan's Root Concealer products for hair. These sprays temporary covers root growth with a quick, easy, and effective application.

The pinpoint actuator allows you to target exactly where you want the color to go and nowhere else. In a matter of seconds your covered and roots are concealed.

The color is temporary, but its staying power lasts until you wash it away. No staining, water and perspiration resistant, perfect for the upcoming warmer months.

Rita created this product with safety in mind--- formulated without Parabens, Sulfates, Synthetic Dyes and it doesn't affect Brazilian blowouts, keratin treatments or at-home straighteners.

Here Rita shows you how it's done:

Root Cocealer, $24, is an existing product best used to cover grays. Root Concealer for Highlighted hair is launching now at a Sephora, $24.


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If your hair looks's going to be a good day.