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May the Real Hair Color Fader be Known

August 5th, 2009


Nexxus uncovers the real truth.

The Assumption: Ultraviolet rays from the sun are the main culprit in hair color fading.

The Mission: Discover the real truth and concerns about color-treated hair.

Nexxus took a fresh approach and shared realistic research experiments with MBB. The findings were surprising as it debunks what editors and hair colorists have been saying for years, "The sun is the major
culprit when it comes to hair fading." Yes, theoretically speaking it can fade slightly hair, but it isn't the real hair color havoc. Let's see what is.

The Evidence: Nexxus scientists dyed three strands of bleached blonde red. (Red was chosen because it is the toughest to maintain red dye in blonde hair. They meant serious business!) One tress was placed in direct sunlight during the month of July for one week (totaling more than 100 hours of direct sunlight). It was in an enclosure and well protected from other natural elements. Another tress was simply washed twice with an ordinary shampoo.

Left: Direct sun Middle:Freshly dyed Right:Two washes with everyday shampoo

The Result: Nexxus scientist proved that while UV rays could fade hair color over time, the primary reason color-treated hair fades is exposure to water. Seeing the results above, we now know that woman could spend an entire week on a beach, but take out more color by washing her hair once when she got home!

"Water is actually the main culprit behind color to fade. Water penetrates the hair shaft causing it to expand. As a result, the hair cuticle is lifted slightly, making it easier for dye molecules to escape," says Sharon Dorram, celebrity colorist and Color Director for Nexxus Salon Hair Care.

Beauty solution: Nexxus proprietary technology...CPF (Color Protection Factor)!
imageTypically, "color protection" shampoos are similar to a brand's "moisture formula" with sunscreen added to protect against fading. Nexxus latest and greatest launch Dualiste, features CPF technology that minimizes this color fade caused by water. The scientist designed the Dualiste formula to have an affinity to hair fibers and form a barrier against water, preventing penetration into the hair shaft.

Now, check out this ultimate test to see how well Dualiste's formula protects against water penetration, and I know what you're thinking, how well it will preserve your $200 hair color.

imageIn this experiment, a freshly dyed hair tress was treated once with an ordinary shampoo and condition (no color protection technology), and another with Dualiste shampoo and conditioner. Each tress was then fully submerged in water for 24 hours, then removed so that the color of water could be evaluated. More color was removed with the use of everyday hair washers (left) versus the hair that was treated with Dualiste (right).

Beautywise, don't wash your hair everyday. Mission accomplished.


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If your hair looks's going to be a good day.