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Molly Sims’ Secret Weapon to Keep Her Hair Color Looking Great!

February 26th, 2014


~Nexxus Color Assure Pre-Wash Primer

"I use primer on my face to ensure my makeup last all day, so it only makes sense to use a primer on my hair for long-lasting color," says Molly Sims at a recent press event to launch the NEW Nexxus Color Assure hair color line, and promote her new look--- going red.

The whole line sits pretty in pink, smells divine and works wonders on your color-treated hair, but the Nexxus Color Assure Pre-Wash Primer is the one I am being dazzled with to promote long lasting color vibrancy. It's easy to use, just apply 5-7 pumps to dry hair (I use only 4), starting at ends and working your way up. Hair should feel soft and silky, but not saturated. Then shampoo. What this does is shield hair in the shower, helping to repel water and lock-in color- in essence it "gives hair back that hydrophobic property to keep water out."

Check out these images, concentrating on the middle strands of hair, which underwent 20 washes with primer, and the ones to the left without primer. Pretty impressive, don't you agree?
So don't sacrifice your color integrity, instead PRIME it as the stunning Molly Sims will do as she embraces her new red hair color. Molly encourages women to "change it up", and an important tip she recommends, " try wigs on with different hair color variations," she tried 7, before choosing the color of her choice, which by the way was also inspired by Amy Adams beautiful tone.



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If your hair looks's going to be a good day.