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BIG News in At-Home Hair Color

June 1st, 2011


You will LOVE this easy to use application.

imageThe latest hair coloring trend isn't a shade but a formula. Women are flocking to the drugstores for the new "FOAM" innovation. John Frieda, an in-salon color expert but new to at-home hair coloring kits, is one of many enjoying this latest technology.

Bright, shiny, gorgeous- might I add "sans gray" - hair looks stunning in the summer light. If your schedule leaves you without an appointment turn to this box specialist- John Frieda's Precision Foam Colour, available in 20 shades. It's easy mixing , precise coverage and drip-free application allows you to get professional results in your own home. I can assure you won't be bothered with icky color running down the nape of your neck.

It is so easy to use this non-aerosol foam formula and spreads evenly through hair, saturating every strand completely---even the back of the head, roots and hairline. The shade collection was developed in conjunction with the John Frieda Creative Colour Director, and sought-after U.K. colorist, Nicola Clarke, who is responsible for some of the most iconic hair colors in Hollywood. With an array of options for blonds, brunettes and redheads, the collection brings a salon shade spectrum home. No mess, no drips, no stains--- just gorgeous hair from every angle. It even provides 100% gray coverage and vibrant shine with long-lasting results, offering salon precision at home.

Twenty to thirty minutes is all it takes to have professional, flaunting hair on your own time.

John Frieda is offering FIVE My Beautyberry readers the chance to take the John Frieda Hair Care at Home Hair Colour Challenge. Before you agree, please know it is permanent hair color, and you need to show before and after photos along with comments on your at-home color experience. If you agree with the above, please check out the shade selector, and ENTER here for your chance to win.

image Deadline: 6/2 at midnight.

Available for $12.99 at food, drug and mass retailers nationwide.


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If your hair looks's going to be a good day.