In Stores Now

The Golden Mascara

November 10th, 2010


L’Oreal millionizes your lashes.

imageAt my son's school, the gym teachers' honor students every month with "The Golden Sneaker" award. This is a proud moment for them because it spotlights children who go above and beyond expectation, play fairly, are courteous and respectful during class and follow all the rules. This is a high honor to be "crowned" and the sneaker is "as good as gold" to these students.

I am awarding L'Oreal Paris Voluminous Million Lashes Mascara with "The Golden Mascara" award. After first application I said to myself, "OMG."- no kidding. After many years of "tough" competition, Voluminous will be the new gold standard in the mascara category. It follows all the rules, performs at its highest level and transforms lashes to flutter-envy.

The innovation far exceeds the molded brush and focuses on a new wiper system called the Clean-Sweep Wiper System. No longer do you have all that "gunk" that sits on the tip, thanks to a two-step passing system that allows the wand to slide through two web-like structures within the mascara tube. Double the cleaning means no excess formula on brush leaving lashes clump-free. I bet you didn't even know how great a role that black round rubber plays.

And the yellow molded brush's combination of long and short bristles encourage clean separation from root to tip, allowing lashes to look "millionized" and eyes wide open.

Trust me, your lashes are bound to feel a lash rush.

L'Oreal Paris Voluminous Million Lashes Mascara is launching in stores now for $8.99, but I found it online at Wal-Mart.


- Back.

The best color in the whole world, is the one that looks good, on you!

—Coco Chanel