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Ready, SET, Tar-zhay!

August 20th, 2008

 

Cosmetics with mass appeal.

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"I was motivated by the challenge of creating a prestige makeup collection for the discerning shopper who refuses to sacrifice quality for price."

~ Napoleon Perdis







Fans of Target have yet another reason to be elated. Following in its fashion designer for less success, Target adds more cheap-chic, but this time it's 'a beauty'. What a treat to get prestige beauty at masstige prices.

Launching at the end of August is a fresh crop of specialty products from top makeup artists. Napoleon Perdis, a robust Australian beauty-guru, is a creative artiste extraordinaire that conceptualized an 83 SKU line just for Target. It is inspired from the world's fashion capitals, with products named for notable destinations. Hence, a silver luminizer named London, and a sun-kissed rose named Bahamas.

imagePerdis treats skin like a canvas, and he's all about beautifully primed, flawless and glowing skin. NP SET reflects this impeccable look- in fact many of his must-have products are in the foundation line. The Foundation Primer which contains soybean oil instantly gives your face a glow while acting as a perfect base for makeup. Perdis recommends following this with either a tinted moisturizer like Memory Foundation for a more natural look or Pasarella (which means catwalk in italian) Powder Foundation for greater coverage.

imageThe noteworthy and beauty-benefiting products don't stop there. Pasarella Mascara give lashes definite flair, Liquid Veil in Buenos Aires imparts a serious bronze glow and lips get tempted in a bountiful array of hues perfect for day or red-carpet glamour moments. The collection is 98% paraben-free and consumers get a chance to see "What's In It for Me". A list of all active ingredients such as Pomegranate extract, Shea Butter, Avocado Oil, and vitamins is easily read on each package.

Napoleon Perdis's latest celebrity clients are: Jaime Lynn Siegler, Bonnie Somerville, Evangeline Lilly, Nicolette Sheridan.

NP SET price range is from $12 - $30. It's available August 27, 2008 at Target and npsetcosmetics.com.

Joining this breakthrough new beauty brand are two other collections: JK by Jemma Kidd and Pixi by Petra Strand.




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The best color in the whole world, is the one that looks good, on you!

—Coco Chanel