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September 6th, 2006


The transition to HDTV and digital cameras brings new attention to makeup.

imageThe momentous move our parents witnessed from black and white television to color had a great influence in the fashion world. Today's transition to high-definition (HD) formats, forces cosmetic companies to deliver hi-tech formulas to meet the close encounter demand of looking flawless. The newest digital devices allow for even higher resolutions, which means sharper, picture-perfect focus.

HD's clear picture magnifies acne, wrinkles and other skin imperfections. HD is becoming so mainstream that celebrities are not the only ones who need to be concerned. This is affecting us common folks too!

imageA new generation of
foundations is rising to the challenge of creating natural flawless-skin.

-No longer used by only professionals, airbrushing is becoming more mainstream. The art of the application needs to be mastered, but once tried you will be addicted. Investing in a machine is costly, so definitely perform a trial run first at your local participating department store or salon. imageFor an easier substitution, try a "spray-on foundation" technology which delivers just as good results. DiorSkin AirFlash delivers an airy-light finish that will appear perfectly even and last all day. Also try, the Era line, which offers a collection of sprays utilizing this technique. A few tips to note, be sure skin is well-moisturized, hair should be pulled back in a headband, stay clear of spraying near hairline and eyebrows, and do not touch after mist is sprayed on the skin.

-Makeup base acts as a canvas to prime skin for the sheerer foundations. image Clarins Instant Smooth Perfecting Touch offers soft focus pigments. These light reflecting particles are becoming a lot smarter and know exactly what to do with the reflection of light to make skin look ageless, flawless and glowing.

-Color foundations are becoming more customized and offer exact matches to skin tone. L'Oreal's True Match System now offers 24 shades of foundation and powder. Prescriptives, the innovator in custom blending, will be introducing Custom Blend Concealer.

image-Technique in application is just as important in capturing the HD-ready face. Blending properly and meticulously is key. A brush or damp sponge dipped in foundation and applied in a rolling and swirling motion leaves a beautiful finish. YSL's brand-new Perfect Touch Foundation makes this easy for you. The product delivers evenly through a brush that is built-in to the foundation tube--- a first in the cosmetic world!

Be camera-ready all of the time--- you never know your next up close and personal moment!


- Back.

The best color in the whole world, is the one that looks good, on you!

—Coco Chanel