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Beauty’s Next “IT” Girl

September 19th, 2013


~A cosmetic line creating a buzz.

When an email came to my attention announcing, IT Cosmetics is nominated for the 2013 QVC Customer Choice Awards, I was very curious to find out more about the brand. Besides being 'pretty' with an array of great shades, it had some interesting products, and what I LOVE most is it's a cruelty-free line.

Here's the scoop on the who's and whats of the line:

What is IT Cosmetics?
IT stands for INNOVATIVE TECHNOLOGY, Clinically-Proven, Skin-Loving, Problem Solutions.

Who are the creators of IT Cosmetics?
It's founded by Jamie Kern Lima who is also the CEO of IT Cosmetics. Jamie has spent several years as an award winning TV News Anchor, where having to look awake and perky for the 5am news inspired many of her problem-solving products! From accidentally wiping her brow off in the middle of a newscast, to never being able to find a concealer that truly covers her skin issues, many of Jamie’s personal beauty woes have inspired several of IT Cosmetics products.

What makes this line different from the other lines in the market?
IT Cosmetics is not a trend-driven line. Instead, marketers choose to work with leading plastic surgeons to develop clinically-proven color cosmetics and skin care products that harness cutting-edge innovative technologies and high performance ingredients. Their mission is to empower you through confidence in your skin, your makeup and your own beauty.

What are the price points?
Lip products range from $20-$24, Eye products from $24-$38, Brushes from $24-$58, Complexion/Primer products from $24-$48, Brush/Bronzers/Illuminizers from $24-$38

What product in the line is a must to try?
imageBye Bye Undereye ® Anti-Aging Concealer will get you addicted, instantly. It is an award winning anti-aging, treatment concealer that delivers highly pigmented perfect coverage, anti-aging technology to help treat the appearance of lines, wrinkles and discoloration, conceal dark circles, age spots and redness, conceal facial imperfections without settling into lines and wrinkles. It’s perfect for anyone who wants anti-aging benefits and wants to instantly conceal imperfections, diffuse the look of lines and wrinkles on the face, and achieve a more radiant looking, flawless and air-brushed looking complexion.

Other favorites worthy to buy?
Brow Power® Universal Eyebrow Pencil, Hello Lashes® Clinically Proven 5-in-1 Mascara, Your Skin But Better CC+ Cream with SPF 50+, and of course our fabulous Vitality Lip Flush 4-in-1 Reviver Lipstick Stain in Je Ne Sais Quoi!

I am definitely giving this line a try, and in the meantime casting my vote, because already I like what I am hearing. I hope you will cast yours and while you are there, let QVC know what other products are your favorite! Click here.


- Back.

The best color in the whole world, is the one that looks good, on you!

—Coco Chanel