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A Mascara Like No Other

July 30th, 2008


An avant-garde cosmetic wand steals the spotlight.

imageYou like your lashes long, defined and full in one easy application. How you get them so lovely really doesn't matter, just as long as you don't poke your eye out doing it.

The future of mascara design has arrived! Practical (and practically perfect), Givenchy's new Phenomen'Eyes mascara delivers unprecedented innovation. This rising star is receiving accolades and could literally change the way mascara brushes are developed. The traditional barrel-shaped brush is replaced with a bristly ball. It has a round sphere at the tip- never seen before- that is able to reach every lash and adapt to all eye shapes. No lash is left untouched- thanks to what Givenchy is calling a 'panoramic effect'.

Outcome? This wand gently grips lashes, separating each lash while holding a curl for a fanned-effect in just one sweep. No smudging detected.

Hallelujah!... Finally some real makeup news.

Givenchy's Phenomen'Eyes mascara,$27, is a Sephora exclusive and isn't available in stores until August 8th. Currently, there is a waitlist at all Sephora stores nationwide. But you can check it out on line.


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The best color in the whole world, is the one that looks good, on you!

—Coco Chanel