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Think Pink

October 4th, 2006

 

A look at pink’s new meaning.

imageGrowing up, pink meant all things "girly" and represented a yummy sweet side like cotton candy and bubblegum. Over the past fourteen years, pink holds a completely new significance and touches us emotionally, psychologically and passionately, due to its affiliation with The Breast Cancer Research Foundation.

Pink comes with a promise and a strong awareness campaign thanks to the Estee Lauder companies. During the month of October, Breast Cancer Awareness Month, each of the companies' dazzling brands will distribute pink ribbons and feature a 'pink buy' in which Estee Lauder will donate a portion of sales from these products to The Breast Cancer Research Foundation.

Before highlighting some of these fabulous buys to help support The Breast Cancer Foundation, take a minute and think solely of yourself. When was YOUR last breast exam? Follow the below guidelines to be sure you are up-to-date. Take charge of your health and walk away feeling good with a clear healthy conscience!

-Women 40 and over should get an annual mammogram and an annual clinical breast exam.
-Women 20-39 should have a clinical breast exam, preferably at least every three years.
-Regular self-exam on a monthly basis.
-From age 20, women who choose to do a breast self-exam should consult with a doctor, receive instruction, and have their technique reviewed.
-Most importantly, women at risk due to previous family history should talk to their doctors about preventative early screening.

If you are overdue for a check-up, listen up...no more procrastinating. Remember, this month is also a time to reflect on your own good health and keep it that way.

So with that being said, pledge your support while shopping, since this is the time when buying to be beautiful really does make a difference.

To view the Estee Lauder companies' collection of assorted pink buys, go to The Breast Cancer Research Foundation.

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[To donate directly to the foundation go to www.bcrfcure.org~thank you!]

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You can take no credit for beauty at sixteen. But if you are beautiful at sixty, it will be your soul's own doing.

—Marie Stopes