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December 27th, 2006

 

A look at some of the best beauty introductions of 2006.

imageThe holiday spirit is still lingering and everyone is recapping the best moments of 2006. My Beautyberry took a look at the year in beauty and highlighted some of the most memorable product launches and trends.

Cosmetics

The Mineral trend in powder went mainstream with the launch of L'Oreal's Bare Naturale Powdered Mineral Foundation and Neutrogena's Glow Sheers, Mineral Sheers Blush. Bare Escentuals Rare Minerals Skin Renewal Treatment made it "ok to wear makeup to bed".

Technology inspired foundation to go "hi-def" with innovative features like SK-II's spray on Air Touch foundation, and YSL's Perfect Touch Radiant Brush foundation offered a flow-thru brush that distributed product evenly on the skin plus offered a seamless finish. Prescriptives expanded its custom range with the introduction of Custom Blended Concealer for an even more perfect match.

Marketers continue to target the baby boom plus generation and L'Oreal went as far as targeting the 50+ consumer with the launch of Age Perfect Skin-Supporting and Hydrating Makeup. Cover Girl and Maybelline both launched foundations perfect for the mature skin, TruBlend Whipped Silk Foundation and Age Rewind respectively.

imageMascara was in the news with innovative brush launches like Clinique's High Definition Lash Mascara highlighting a brush/comb combination. Cover Girl's LashExact and Chanel's Inimitable Mascara decided to forgo the common synthetic filaments and tried a new plastic molded-brush to offer more flexibility. Besides being an astounding product, Lancome Fatale Exceptional Volume Sculpting 3D Comb-Mascara scored creative points for featuring a large 3D replica of an eye with exceptionally long lashes in the window of Saks Fifth Avenue, NYC. Now that's merchandising!
Rimmel Lycra Lash Extender & Curl Mascara was the first-ever to include Lycra in their formulation for incredible lengthening and curling ability. False lashes were the fancy for beautiful lash allure.

Lip plumping and gloss continues to go strong and Clinique captures this trend with the launch of Full Potential Lips. Lancome's Color Fever Gloss's focus is its new one-of-a-kind "Lip-Sculpt" applicator for even more precise application. The non-transfer/longwear lipstick technology improves on shine plus moisture as seen with Cover Girl's Outlast Double Shine and Revlon's ColorStay Soft & Smooth. Maybelline got savvy and launched a SuperStay Lipcolor Remover to help make the removal stage a whole lot easier.

Chanel's Black Satin Le Vernis was the nail shade of-the-moment and sold out in stores making it very difficult to find. Avon introduced a first to the market find with the launch of Instant Manicure the peel-off kind.


Treatment

imageThermal set the warming trend in treatment and Olay's Regenerist Thermal Contour & Lift Systems was all the rage. Along with their Definity line launch they had a double success rate.

The stars of skin care shined with the launches of Estee Lauder's Advanced Night Repair Concentrate, Lancome Absolu Premium Bx and Chanel's Sublimage was much the rave at $350.

Innovation certainly hit here with an interesting twist of a two-in-one product find. Freeze Ice Shield Facial Cleanser offered a wash plus sun protection in one simple step. LipFusion went large with a new reformulated XL update combining 2x the pure active collagen of its original version. Model & Co Erase Those Fine Lines offered an "eyelift-on-the-go" that you just snap and apply.

Hair

Bumble and Bumble Hair Powder made dirty hair look clean; while John Frieda's Luminous Colour Glaze Shine Booster caught the spotlight for bring a popular salon treatment into your home. Jason's Natural range expanded into Hair care, while L'Oreal's Vive Pro and Sunsilk updated their line offerings and target specific hair needs.

Fragrance

Many beautiful fragrances where launched this year but the two with the most appeal were Marc Jacob's Splash Trio for its simplicity in scent choices like cotton and grass and Tom Ford's Black Orchid Eau de Parfum luxurious holiday arrival and of course for being Tom Ford.

Body/Wellness

Glowing skin that gradually gives a subtle, luminous glow without the orange hand mess opened up new categories in the body care market. Jergens Soft Shimmer and Dove Energy Glow where one of the first to bring this concept to fruitition.

Dove's Real Beauty Campaign caused quite a positive stir and featured ordinary women to prove the point we are all beautiful! Borba's drinkable skincare made it fashionable to combine water with essential vitamins and botanicals, while eating dark chocolate became a beauty benefit by boosting antioxidants and free radicals to the skin.

The ban on beauty products over the summer made us search for beauty safe products that would make it passed security. Restrictions were slightly lifted but still are ever changing.



imageA New Year brings a "new wave" of technologies, color trends and product benefits to report on and My Beautyberry will keep you tuned in to the latest and greatest. Thank you for being such loyal readers!

All the best of beautiful things in 2007!






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You can take no credit for beauty at sixteen. But if you are beautiful at sixty, it will be your soul's own doing.

—Marie Stopes