In Stores Now

I Feel Bad about the Skin Below My Neck

February 3rd, 2010


Don’t neglect it; pamper it.

How well do you take care of your skin from the neck down?

If you're like many of us we jump into the shower, wash, rinse our bodies and we're done. Sometimes twice weekly exfoliating will be added to the routine, but other than that, nada. We take the time to invest in magical serums and creams for the face, master the technique of applying the products, but the skin below the neck gets neglected. Look down, see the unhappiness. This area can benefit from a dose of TLC to keep the visible signs of aging well maintained.

If you're in your mid-thirties, you might start to see slight changes in skin tone, tightness, wrinkles (especially on the decollete), and even sagging skin is becoming evident. By the forties- for many, not all- these problems are even more visible. The most common trouble zones are: the neck, decollete, hands, arms, thighs and knees.

imageApart from exercising and eating right, Olay now has a simple one product solution. Olay is launching the new Total Effects 7-in-1 Advanced Anti-Aging Body Wash. The body wash is a one product wonder that provides seven age-fighting benefits for the body- just like its successful face cream does for the skin:

-Improves elasticity
-Relieves dryness
-Deeply moisturizes
-Brightens dull skin
-Evens skin tone
-Smoothes rough skin
-Minimizes appearance of dry lines

As part of a recent study conducted by the University of Goettingen and Procter & Gamble, the impact of body skin's appearance was explored in relation to age perception. It showed that when judged independently from the face, your body skin, if maintained, can be perceived up to 10 years younger. This study indicates that the body is just as important as facial skin for positive age perception; and skin can benefit as well from anti-aging targeted products.

Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash (available in two formulas: Deep Penetrating Moisture and Exfoliate and Replenish) is launching now. It offers a deep, rich creamy lather that keeps skin feeling divine even after the shower.

Product Tip: Spent a fortune for a face cream and find it doesn’t live up? Don't push it a side, slather it on the neck, hands or decollete and let another body part reap the rewards.

Here's a coupon offer to give it a try. (While supplies last.)


- Back.

You can take no credit for beauty at sixteen. But if you are beautiful at sixty, it will be your soul's own doing.

—Marie Stopes