A New Skin Dawning
August 1st, 2007
Skin’s rebirth gets powered by nature.
L'Oreal Paris explored new possibilities and had 'green' on their mind when formulating their newest introduction Skin Genesis. It takes a new step in fighting anti-aging by concentrating on 'cell strengthening' that goes skin deep.
Alina Gonzalez, AVP of Skin Care Development at L'Oreal, stresses its unique point of difference. "Skin Genesis treats the causes and signs of aging where most skin care products address just the signs--- it really recreates the natural strength which keeps skin looking younger longer. "
Hyaluronic Acid is also in the formula and synergistically works with Pro-Xylane to deliver optimum moisture to the skin. Each layer of the skin is addressed and 'fed' the right hydrators to help restore and strengthen it.
What is the secret technology?
Powered by a plant, the Pro-Xylane technology is a sugar-derived molecule from the beech wood plant. This molecule is very small and mimics the skin's individual biology. Skin's natural affinity to this molecule draws it in immediately and gets working to strengthen skin's weaken layers and minimize the signs of aging. Pro-Xylane restores skin's natural ideal cell environment giving skin a healthier, younger-looking appearance.
What is Hyaluronic Acid?
Hyaluronic acid (HA) is found in the epidermis and dermis; provides moisture to the skin, making it soft, smooth and elastic. HA has been nicknamed by the press as the "key to the fountain of youth" because as we age, the HA levels in our body decrease, contributing to the appearance of wrinkles, fine lines and dryness in the skin. By replenishing the body’s natural supply of HA and/or by stimulating the body to rejuvenate its own supply of HA, this gives skin volume and fullness. Skin Genesis contains dehydrated spheres of hyaluronic acid that plump when exposed to water in the epidermis. In turn, this plumping action helps fill in fine lines and gives skin an overall youthful glow.
L'Oreal Goes Green
Another beauty to the product is its green-way of thinking and formulating--- Green Chemistry is an environmentally-friendly research approach. Pro-Xylane was developed by this process which involves technology that is 100% bio-degradable and 100% bio-assimilable.
The Collection
The Skin Genesis regimen includes a pre-moisturizing highly concentrated Serum followed by a Daily Moisturizer, fragrance-free or oil-free lotion is available.
Skin Genesis's super scientific advancement offers a new beginning for the health of your skin.
Just launching this month at mass retailers nationwide.
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Beauty, to me, is about being comfortable in your own skin.