MBB Dailies
Moms Are TRUE Beauty
May 9th, 2012
Olay’s heartfelt message- Beauty By Example
Let's face it, when it comes to true beauty we don't have to look any further than our mom. Mothers, mine included, sacrifice their time (and savings!) for us, compliment us even when we are having a bad hair day or gained 10lbs, and are always there to listen to us under any condition. Olay confirmed this most recently when they posed this question on Facebook, now they are taking it one step further with the launch of "Beauty By Example" to Recognize One Million Moms By Mother's Day
As the face of Olay, Carrie Underwood helped kick off the campaign, saying that she applies what she's learned from her mom in every aspect of her life, including her beauty. In celebration of moms everywhere, Olay is working to give special recognition to one million moms by Mother's Day.
Women are invited to log on to Olay's Facebook page and sign the online declaration to acknowledge their moms as their "Beauty By Example:" women who are beautiful inside and out, and have inspired them in so many ways. As part of our effort to recognize amazing women everywhere, moms and daughters alike, Olay is contributing up to one million ounces of product to Look Good Feel Better, a national organization dedicated to improving the self-esteem and quality of life of women undergoing treatment for cancer. Consider it Beauty by Example in action.
By spreading the word, you'll help Olay reach our goal of recognizing one million moms by Mother's Day on May 13.
Here's a funny video, which is part of Olay's latest campaign. Olay has collaborated with "Sh-t New Yorkers Say" creator and comedian Eliot Glazer to produce "When Mom Goes Online," below! And mom, thanks for getting hip to texting we now just need to work on FaceTime!!!
