June 29th, 2011
David Evangelista’s Hair Care Arsenal
David Evangelista is the latest hair expert to influence the market with a launch of professional products with interactive multichannel retailer, HSN.
David will host a 24-hour beauty event on July 6th, but My Beautyberry is giving you a sneak preview right here, right now!
With almost 20 years experience in the industry and a commitment to making hair look and feel incredible, he created a no-nonsense, simple to use haircare essentials so every women can achieve a 'good hair day' everyday.
The 9-product line-up molds modern technology with soft, shine benefits to create an uplifted, take-off of the way hair should look. I recently asked David what the "hot item" in the line is, and of course he said all nine, but his secret weapon would have to be "Hush...". David shared, "Besides giving hair a "lift", this formula is super scalp friendly and is made with rice starch and NOT talc which can cause havoc on your scalp. Talc dries your scalp out so much that it clogs the hair bed therefore preventing healthy hair from growing out of the scalp. My Hush creates NO harsh buildup and sprays out clear without that horrible white streak on your scalp from all other dry shampoos." He did admit that "Souffle" is a runner-up due to its one of a kind hydrating and softening benefits! It helps fight frizz and is amazing for curly, frizzy hair giving it a soft tousled touchable curl without the crunch.
Summer's surf and sun turns up the dry factor, and David recommends taking care of your hair by "protecting and hydrating" it. Look for products that help saturate thirsty strands and block UV. Another product from my line is SHIELD. It's a pre-blowdry enhancer and leave in conditioner that keeps hair hydrated and protected.
David's tips don't stop here. Be sure to tune in on July 6th to HSN to find out more about his line and other insider secrets he will be sharing.
If your hair looks good...it's going to be a good day.