The “Nail Polish Effect”
August 10th, 2011
Its relationship to the Dow Jones.
The theory reigns that 'lipstick' can be used as an economic indicator when times are tough. I tend to think 'nailpolish' might be its newest replacement. In times of economic doubt, it's more fun to forgo more expensive luxuries, for cheaper thrills.
And polishes these days seem to dazzle, crackle and wallpaper tips on the young and old.
People not only want to feel good when times are difficult, but want to add a little sparkle to their look. If their bank accounts aren't going to make them happy at least looking at their well manicured hands and pedicured toes will make them feel complete.This small luxury, which is designed to make women appear better aesthetically, in the work force and in social circles are good, cheap investments, especially when the stock market plummets.
After all, lipstick is refined and looks well-polished, but today's state of finance could use a little 'wow' or should I say 'pow' and nothing says it better than using candy-colored Essie shades and asking the technician to alternate every toe.
Let's see if this sparks the Dow a promising surge.
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The best color in the whole world, is the one that looks good, on you!