Keep Calm And De-Frizz Now
August 7th, 2015
~Alberto VO5 has the perfect solution.
This is the third year running that legendary hair care brand Alberto VO5 has declared August “National Anti-Frizz Month,”with a mission to help women fight frizz during August's hot, humid days. No need to deal with unruly hair, when VO5 has the smooth moves to give you the right frizz fix. Here's what you need to do.
First, understand why and how it happens. “Frizz occurs when moisture from the air’s humidity infiltrates the cuticles on the head causing hair to literally spring out of control,” said Nina Riley, VP of Marketing for Alberto VO5. “Pre-treating the hair before shampooing with products like VO5 Hot Oil Treatment helps to smooth out the cuticle, while VO5’s Shine, Glow and Go Beauty Oil helps to maintain the rest of your hair, even on the hottest, stickiest days.”
A recent survey by VO5, confirmed what we all know: frizz is among women’s leading beauty challenges. So don't get caught up in a bun- all the time, follow these easy, three-step frizz-fighting regimen, developed by Alberto VO5 to help you de-frizz.
1. Hot Oil Treatment (1x/week): Once a week moisturize and condition hair before shampooing from roots to ends with VO5’s iconic Hot Oil Therapy treatment which helps restore shine, strength and silky softness.
2. Smooth + Sleek Shampoo and Conditioner (3x-7x/week): Formulated with a unique smoothing complex that helps manage unruly hair, use the shampoo and conditioner together for best results in helping eliminate frizz, pronto!
3. Shine, Glow and Go Beauty Oil (7x/week): Light, natural oil blend for both hair and body. This new innovative oil that’s mineral oil-free, quickly helps replenish dry hair and skin to help you feel soft, silky and look radiant.
Also, be sure to visit the site at VO5haircare to score a coupon and more tips on how to fight the frizz!
If your hair looks good...it's going to be a good day.