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EYES On This Mascara

May 12th, 2015

 

~ d.j.v. Miaray Fiberwig Mascara

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Japanese women are on to something when it comes to mascara, and has prized themselves in developing the best-selling brands. In fact, the whole idea of adding tiny fibers to mascara originated over 10 years ago. I know, because I tried one that literally contained loose fibers in a tube. At this time, the marketers I worked for thought I was crazy, but I knew the Japanese were on to something. Over time, the formula was perfected and the fibers were formulated within the liquid mascara preventing flyaways. Now this same brand that launched in 2001, d.j.v. Fiberwig, is now Japan's #1 best seller!

So what are the benefits of these fibers in mascara? Quite simply it helps make eyelashes look longer and lusher. This fiber-rich formula is highly adhesive, allowing layers of fibers to extend the tips of lashes, allowing for a quick drying and more buildable coverage. Think of this mascara as your lash extensions. You can achieve great lengths, because of the flexibility it allows on the lashes and an added tip, you can use it just on the tips for exaggerated length! This unique formula also has a unique removal system. It absorbs warm water, allowing the film on each of the lashes to slide off your lashes, preventing damage to the existing lashes and the under eye area. Amazing, right!

And the good news, it’s relaunching in the U.S. with a newly upgraded formula and a slightly tweaked name. The formula contains extracts that help moisturize and nourish the lashes.

It's available now at ulta.com, $18.99.

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The best color in the whole world, is the one that looks good, on you!

—Coco Chanel